3G BlackBerry hopeless shake Market

 Of: the Kun

Recently, the BlackBerry maker RIM has with China Mobile in Beijing, Shanghai, Jiangsu and other places open BlackBerry personal business; also reported that China Unicom customized mobile phones Blackberry 9500 will be officially on sale in the first quarter of this year, the price will refer to China Mobile and China Telecom version of BlackBerry. Thus, the three operators will be fully involved BlackBerry competition. Currently, the domestic market there are four licensed mobile phones in the sale of BlackBerry, which released two of China Mobile BlackBerry 8310 and 8910 mainly for individual users, while China Telecom's 9530 and 9630 against the government and enterprise customers.

three operators are very enthusiastic on the Blackberry, iPhone introduced by China Unicom, good effect of encouraging the market, telecom operators will shake the 3G market is pinning its hopes on the foreign end terminal. But the BlackBerry is different from the iPhone, three operators have different resources, BlackBerry difficult to duplicate the legendary iPhone.

to China Mobile, for example, the introduction of BlackBerry for some time, mainly as a customer information solutions group included in mobile terminals, only foreign-funded enterprises gathered in Shanghai and other areas with concentrated deployment; addition telecommunications version of the BlackBerry did not play pre-loaded effects; China Unicom, the current focus on China Unicom by number portability for mobile networks and high-end iPhone to client resources, presumably would not put too much promotion for the Blackberry resources. The introduction of BlackBerry service providers will eventually form a

must see that as a high-end blackberry phones, and the iPhone is completely different selling points. BlackBerry reason why you can achieve great success in Europe and America, mainly from its core functions - to provide an integrated mobile office solution, which concerns most users push mail, which is an e-mail users in Europe and America's dependence relatively higher. However, compared with users in Europe and America, Chinese users prefer to communicate through text messaging and voice. In addition, due to huge differences in regional characteristics of China, the majority of inland provinces, not yet accustomed to the BlackBerry service office program, office interior provinces mobile information market is still in the training phase, while higher prices have also hindered the BlackBerry a BlackBerry in the inland provinces The rapidly growing popularity.

present, the Chinese consumer demand for the phone function is also focused on the pursuit of entertainment and sense of identity, whereas the iPhone App Store rich and innovative applications, a good mobile Web experience to meet the target user just fashion , pay attention to personality traits, while China Unicom by cutting prices, package offers, etc. have reduced the threshold for user purchase, iPhone in the inland market has been the first to have been successful.

Moreover, in the branding and marketing, the BlackBerry has no hope of setting off a revolutionary leadership. Compared to the user for Apple iMac, iPod, iTunes and other products of the familiar, and the RIM Blackberry have less power in China, RIM Jobs leaders are far less dazzling. In the Chinese market, the BlackBerry brand popularity and value of the transfer will be a very difficult task.