2-made clock, not timekeeping
? forced Disney (the company). . creating great personal wealth has never been my particular goal. at any time, according to the sun and the stars can tell the correct date and time. For example, said: were surprised to the time, we are likely because of his timekeeping The ability of being applauded this idea. But if this person does not tell time and instead created a can always tell time and even in his hundred years later can still chime of the clock, how could one is even more amazed at it? have a great idea, or as a charismatic visionary leader is like the is still thriving, is like a committed to building an organization, a move the clock will be ticking, not just looking for the right time, with a visionary product ideas reached the market, or an excellent product life cycle using the growth curve; they do not get visionary leaders committed to personality traits, but take the architectural approach, the company committed to building a visionary organization characteristics; maximum results of their efforts are not reflected in real terms a great idea, not the performance of the charm of personality, not to meet the individual's self-esteem or the accumulation of personal wealth They are the greatest creation of all the company itself and its representatives.
come to this conclusion, the evidence in our study is to break the two general prized, leading most people think and the myth of business school education for many years - - great idea and great charismatic leader - after. in one of the most interesting and most important conclusion of the study, we found that to create and build visionary companies, absolutely do not need a great idea, do not need a great charismatic leader. In fact, we found that charismatic leaders to bring ideas and the establishment of the great visionary companies may be negative. these amazing discoveries, forcing us from a new perspective. with a different approach and to look past the company achievement. These findings also have strong business managers and business Liberation meaning rookie.
>> , not much business experience of the engineers got together to discuss the establishment of a new company, but the products of the company what to do, they do not have a clear concept. They only know two people who want to start a company, engaged in a wide range of electrical engineering business, of them use their brains, think and imagine in a variety of products, market potential, but they did very appreciative of the Germany decided to create the company, then consider what should be manufactured. They just started moving forward, try to do anything that might enable them to earn money to pay derived from the embryonic stage and the electricity thing. Hewlett said:
I Business School, who occasionally bring this experience. I said that we did not start any program, we are downright opportunist. After listening to a professor of management are shocked. time to make money as long as we do everything . We did cross the line indicator Bowling, telescope clock drive, automatic toilet flushing, there is a weight loss of the oscillator people.
when we are like this, about 5OO dollars in capital, trying to do Some people think we might do something.
Bowling cross the line indicator on the market with revolutionary products, automatic flushing toilet, and weight loss oscillators are nothing. In fact, the company Xin hard hard trial and error for nearly a year before the first big deal to do to the voice of Disney to sell eight oscilloscope, in the film aimless way, the East did a good touch to the West engage in a variety of products until the early 40's wartime defense get together to ask the company before it was to pick up.
TI On the contrary, the company originated from a highly successful venture products. Texas Instruments, the predecessor of geological services company founded in 1930, is . so.
Sony is not, in August 1945, the company founder Masaru Ibuka business, there is no specific product idea. Masaru Ibuka and 7 employees in the company when the business after the establishment of a long meeting to decide what to create products. joined the company shortly after the establishment of Chao Tien Sheng Tai, said: ; they considered a variety of possibilities, from bean soup to have a small golf machines and slide rules. Not only that, Sony's first try a product (electric rice development) can not be successfully used, the first important product (tape recorder) in the also sells on the market fail. Sony in the early days, barely sew a cloth, relying on the wires, electric blanket manufacturing rough but marketable livelihood. Kenwood Sony's depth of founder and contrast, and my heart seemed like a good particular product. he start in 1946 when the company named Sam? Walton and Masaru Ibuka, Hewlett same legend, when he was not a great business idea, he started a career with nothing, only the will to work for themselves, and a little knowledge about the retail industry and great enthusiasm. He was not waking up one day and said: When started, but this small town in Arkansas Newport has a Franklin joined the grocery store. Walton in I always have confidence that as long as the good work, good treatment of customers, our future is certainly infinite. discount chain stores in the country Wal-Mart when I imagined them in middle age, and that is this great idea into a success story overnight. But (the first Wal-Mart department stores) is completely out of our every effort since 1945's Natural development - this is something I can not let another example of natural development, is another test, but like most overnight success stories, Wal-Mart about 2O years after brewing.
and Waugh Erma contrast, the United States the story department store with a commercial irony. discount retail malls in the country, the United States department stores started at the top Wal-Mada 4 years. In fact, Milton? Gilman, and Irving ? Gilman United Department Store, founded in 1958, the s with a bent on expanding rural discount retail industry, years to create a 1OO million in sales (before 1962, Walton opened the first rural discount retail stores, before, he was just operating a number attached to the main street of the small town grocery shopping). of the United States is not the only department store Wal-Mart walk in front of the company. According to a biography of Walton Francisco? Trimble, saying, do better than anyone else product ideas or insight into the market; the myth proposition: to create a highly successful business people usually begin with a brilliant idea (technology, products, market potential), and an excellent use of the product life cycle growth curve. Although this A touching and deeply rooted myth, but the visionary founder of the company case shows that this myth is not universal.
Indeed, visionary companies in our study, only a few great ideas can be traced back to or a fantastic business products. Willard? Marriott intends to operate their own business, but unsure which line of the entry, and finally decided to do the only feasible he could think of the idea: Get to join the contract, Ed in Washington to open a Bear beverage store. John? Nostrand Long has just returned from Alaska gold rush, do not know what else to do. Nordstrom downtown Seattle is only when the company was founded a small shoe store, only one store. Merck established only when a German importer of chemicals. Procter & Gamble was founded just a soap and candle when the factory - 1837, the Cincinnati, there were 18 such companies, P & G is just one of them. Motorola's business was hard for the radio repair Sears Battery Eliminator. Philip? Morris founded the streets when only a small London cigarette retailers Pound.
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